Fading Forward
THIS IS A PRE-ORDER ITEM. PRE-ORDER SHIPS ON OR AROUND APRIL 3, 2026. ALL ORDERS THAT CONTAIN A PRE-ORDER ITEM WILL BE HELD IN THEIR ENTIRETY UNTIL THE PRE-ORDER SHIP DATE.
LIMITED EDITION BCR EXCLUSIVE COLORED VINYL IS CLEAR W/ BLACK SMOKE & COMES WITH AN EXCLUSIVE 8″ X 10″ PRESS PHOTO
Tracklisting
You & I
Again & Again
Untainted Love
Get Lost
Only Love
Greatest Mistake
With You
Next Summer
Miss The Days feat. Ama Li
Close My Eyes
Beware
Paradise
Big Crown Records is proud to present the sophomore full-length from Les Imprimés, Fading Forward. Spearheaded by self-taught multi-instrumentalist and producer Morten Martens, the album explores mortality, escapism, and a myriad of experiences associated with love.
Martens made a tremendous impression with his highly acclaimed 2023 debut Rêverie and has since cultivated a diehard fanbase whose demographics are as wide-ranging as the influences that shape his music. He mixes tones from ’60s and ’70s soul with arrangement nods to doo-wop records, takes drum energy from hip-hop, and covers the whole thing with vocal stylings drawn from ’90s and 2000s alternative. But it is Martens’ lyrics, emotion, and delivery that truly bring everything together and help him stand out from his peers. There’s an infectiousness and pop sensibility in the writing, executed with the utmost class and taste, giving Les Imprimés the rare quality of immediate attraction that only deepens with repeat listens.
Hailing from Kristiansand, Norway, Martens plays nearly every instrument on Fading Forward, produces and arranges the album, and of course sings. “It’s soul music, but I don’t exactly have the soul voice,” Morten explains humbly. “But I do it my own way, in a way that’s mine.”
Album opener “You & I” is Morten’s homage to his partner, who sticks it out “through the chaos and the blunders” with him. Punchy drums and cascading pianos make this one a proper two-stepper and an anthem for those lucky enough to find someone who understands them and helps them through the parts of life where they need it most. “Again & Again” slows the pace and deals with the heavier side of love and life, as Martens professes his resilience through the mishaps, heartbreak, and letdowns of love affairs gone wrong. “Untainted Love” brings the sweet side of new love center stage with a tune that plays on the title of the Gloria Jones classic. “Get Lost” leans into the metaphysical with an invitation to leave reality behind and spend time with Les Imprimés, where there’s room to dream. “Only Love” is built over a gritty drum break, with a chorus that is simple yet profound, and an arrangement that gives it the energy of a mantra. The album turns to the dancefloor on “With You,” an uptempo, uplifting tune about a fleeting encounter that leaves you pining for more. Martens longs for her, but joyfully—as if simply remembering that such a connection is possible is exactly what he needed. Martens is joined by guest vocalist Ama Li on “Miss the Days,” a slow-burning ballad that reckons back to simpler times when love felt easier. Fading Forward closes on a wholly somber note with “Paradise,” a tune that wishes freedom and peace to a friend who passed away.
In the small town of Kristiansand, Norway, there is a huge talent who spent much of his life laying low and playing in the background. Signing to New York’s Big Crown Records inspired Morten Martens to begin sharing his own music. The response to his debut Rêverie pushed him out of the studio and onto the stage, serving as inspiration to push his artistry to new heights—heights that are fully realized on Fading Forward.